Success Story - King & Bishop - Market Differentiation

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The Challenge

Expand outplacement business in a crowded market, while at the same time meet client needs.

In a metropolitan area already saturated with outplacement firms, this HR consulting and contract services organization needed to solidify its presence in the outplacement arena to protect itself from swings in the market. The dual challenge: provide cost-effective market differentiation while enhancing value to the end user - the candidate in career transition.

Insala's specific challenge: offer a variety of flexible, personalized research options that can be delivered quickly and efficiently to candidates through the organization's technology platform.

The Insala Solution

Provide market differentiation options through the organization's technology platform by delivering personalized, in-depth research, performed by professional researchers in a timely manner.

King & Bishop integrated Insala's Career Research Services into their outplacement programs through the technology platform they were already using. Insala's flexible solution enables King & Bishop to use varying levels of Career Research Services as a differentiator in terms of their programs. Candidate's are able to easily request personalized research through their online career transition accounts, minimizing the time they need to spend behind a computer and allowing them to be more productive in their networking efforts.

Since the research data provided to candidates is typically not data they would have access to on their own (subscription-based tools are used), candidates are armed with job leads, company and industry information that enables them to be more prepared for interviewing and empowers them to make more effective decisions.

The Results

King & Bishop has increased its market share in the local outplacement market, offering Career Research Services as a way to differentiate itself from the competition

By delivering job leads, and comprehensive research on specific companies and industries through it's existing technology portal, King & Bishop is able to compete more effectively and provide enhanced services to its candidates.

In addition, the integration of Insala's Career Research Services has been a critical factor in helping to increase candidate use and optimization of the portal.

Testimonial

"Our candidates are just blown away by the amount of research they get on specific companies and industries. Their ability to get REALLY good information, and MUCH MORE information than they typically could get on their own, and have it presented so quickly and effectively, is very powerful. It gives us a big sales and marketing advantage."

Kathleen Brown Vice President, Career Transition Services King & Bishop